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Carmen Perez and Sam Caplan

What is the ‘S’ in ESG, and how do you measure it?

Carmen Perez, founder and partner at Better Next, and Sam Caplan tackle one of the trickiest aspects of CSR and grantmaking—measuring impact.
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The ‘S’ in ESG encompasses everything from DEI initiatives to community investment programs and employee volunteering. For social impact practitioners, the big question is how you measure the impact of this work. Carmen Perez has spent her career helping teams get clarity about the short and long-term outcomes they want to achieve.

This episode digs into how to:

  • Build the right measurement frameworks for your team
  • Understand the nuances of outputs versus outcomes
  • Capture the complexities of social impact
  • Leverage the data you already have
guests
Carmen Perez

Carmen Perez is founder and partner of Better Next, serving as an advisor and leader of social impact special projects for more than 100 multinational corporations. She built her reputation on her extraordinary expertise in measurement, pioneering new methodologies and metrics for measuring social impact.

Sam Caplan

Sam Caplan is the Vice President of Social Impact at Submittable, a platform that foundations, governments, nonprofits, and other changemakers use to launch, manage, and measure impactful granting and CSR programs. Inspired by the amazing work performed by practitioners of all stripes, Sam strives to help them achieve their missions through better, more effective software.

Sam formerly served as founder of New Spark Strategy, Chief Information Officer at the Walton Family Foundation, and head of technology at the Walmart Foundation. He consults, advises, and writes on social impact technology, strategy, and innovation.

Connect with or follow Sam on Linkedin, listen to his podcast Impact Audio, and subscribe to his bi-weekly newsletter The Review.

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Impact Audio features short conversations (and a few longer ones) with social impact experts and practitioners. We cover the world of philanthropy, nonprofits, corporate citizenship, and social change.