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Rich Maiore and Sam Caplan

From inbox filler to company mantra: How to nail your CSR comms

Rich Maiore gives tactical advice about how to get your CSR communication plan on track.
 
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This episode of Impact Audio features Rich Maiore, founder and CEO of Rocket Social Impact. He specializes in helping companies create CSR messaging that resonates with their employees.

He shares:

  • The four main tools in his messaging toolbox
  • Why you should lean into an imperfect story
  • The best first step to get your CSR comms on track
guests
Rich Maiore

Rich is CEO & Founder of Rocket Social Impact, a national social impact and communication agency. He is a recognized leader in social impact having worked the past 25 years working with companies and nonprofits to achieve better business and greater good. His past work includes 11 years at Cone Communications where he led Cone’s award-winning work for such brands as Target, CVS, Gillette and T-Mobile.

Rich founded Rocket in 2018 to support corporate and nonprofit clients through all phases of their social impact efforts—strategy development, implementation, and communication. He is a frequent lecturer at CSR and business events, and he also teaches a course on Philanthropy as an Adjunct Professor at Johns Hopkins University.

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Sam Caplan

Sam Caplan is the Vice President of Social Impact at Submittable, a platform that foundations, governments, nonprofits, and other changemakers use to launch, manage, and measure impactful granting and CSR programs. Inspired by the amazing work performed by practitioners of all stripes, Sam strives to help them achieve their missions through better, more effective software.

Sam formerly served as founder of New Spark Strategy, Chief Information Officer at the Walton Family Foundation, and head of technology at the Walmart Foundation. He consults, advises, and writes on social impact technology, strategy, and innovation.

Connect with or follow Sam on Linkedin, listen to his podcast Impact Audio, and subscribe to his bi-weekly newsletter The Review.

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Impact Audio features short conversations (and a few longer ones) with social impact experts and practitioners. We cover the world of philanthropy, nonprofits, corporate citizenship, and social change.