Start with the story: A guide to social impact messaging
This episode of the Impact Audio podcast features Erin Combs, founder of Artio Strategies. Erin has worked with brands such as Amazon, Starbucks, and Lyft to build CSR programs and to craft an authentic messaging strategy. She shares how companies can tell effective social impact stories.
She digs into:
- What’s at the center of a good CSR story
- The difference between marketing and social impact comms
- How to align your CSR strategy with your company identity
Erin Combs is the founder and principal of Artio Strategies, a Seattle-based consultancy specializing in brand, social impact, and partnership marketing. Before opening her own shop, Erin led marketing and community engagement for high profile companies including Amazon, Starbucks, and Lyft, most recently serving as the head of marketing and communications for Amazon’s global social impact function.
Sam Caplan is the Vice President of Social Impact at Submittable, a platform that foundations, governments, nonprofits, and other changemakers use to launch, manage, and measure impactful granting and CSR programs. Inspired by the amazing work performed by practitioners of all stripes, Sam strives to help them achieve their missions through better, more effective software.
Sam formerly served as founder of New Spark Strategy, Chief Information Officer at the Walton Family Foundation, and head of technology at the Walmart Foundation. He consults, advises, and writes on social impact technology, strategy, and innovation.
Connect with or follow Sam on Linkedin, listen to his podcast Impact Audio, and subscribe to his bi-weekly newsletter The Review.