Online photo contests of all shapes and sizes can drive engagement, inspire user- generated content (UGC), and promote your brand with stunning visuals. They can also be a lot of fun. In this guide, learn to run one from start to finish.
When executed properly, photo contests can be beneficial to everyone involved. This guide takes you step-by-step through the entire process, from setting your goals and writing your guidelines to marketing, judging, and announcing the winners.
Maximize benefits and avoid common mistakes by following our comprehensive guide.
Defining your goals
Picking your theme
Determining giveaways and prizes
Choosing the best platform
Setting the rules
Promoting your contest
Collecting data and content
Tracking your results